7 Digital Transformation Trends Impacting Business
Digital Transformation is a Seismic Shift in the Business World
Businesses are fighting to keep up with the ever-changing trends in technology. A flawless and smooth digital experience is the demand of consumers from every product vendor, business and brand they interact with. Companies that achieve this can benefit from brand loyalty and rapid growth.
Adapting to the newest technologies and bringing about the necessary change is more important than ever. Following key trends in digital transformation can form part of a solid strategy for growth for any modern business. Below we look at some of the biggest digital trends transforming the business world.
Promoting the DevOps Culture
Promoting the DevOps culture within an enterprise means bringing together various departments and silos to achieve optimal software solutions. Collaboration can be improved through better communication and willingness to share and help, development and operational departments. Silos, processes, and information need to be broken down in order for the IT department to work at their best and achieve optimal creativity and speed to market.
The Move to Cloud and Hybrid IT
Cloud computing offers numerous benefits and is quickly becoming the cornerstone of any successful business. Having a full grown and fully functioning IT infrastructure that responds to changes and requirements quickly and effectively can be costly even for larger organizations. Cloud not only caters IT needs of an enterprise but also takes the responsibility of maintenance and regular updates to hardware and software out of your hands. Companies can choose to adopt private, public and hybrid cloud models according to their needs and resources.
However, many organizations are reluctant to dive into the cloud computing fully due to compliance and security concerns, so adopt Hybrid IT approach where an enterprise manages and provides some IT resources on premises but use the cloud for others. This allows for control of data while also benefiting from agility offered in the cloud.
Focus on Improvement of User Experience
A consistent and satisfying user experience is more important than ever. Digital transformation has changed how brands approach customers and vice versa. Ensuring the best in customer support as well as providing them with the perfect and balanced user experience is the key to engaging customers for and offering targeted services and benefits. The best way to achieve this is through proper utilization of Big Data. Our use of technology has created an explosion of data which can be analyzed with the use of AI and computational power of modern computers to offer meaningful insights into the requirements and expectations of customers.
IoT Driven Digital Transformation
The Internet of Things is no longer a concept and the interconnection of all your digital devices over a network to pass and receive information has incredible value for marketing as well as creating new business models. The data generated through digital devices of consumers offers vast insight into their minds and lifestyles. IoT is changing our day to day activities by improving efficiency and productivity in our lives and workplaces alike. Not only does IoT help marketers determine things like customers’ preferences and needs but will also continue to be advantageous and beneficial for new revenue streams. Its use is set to grow exponentially in the coming years.
Telecommute capabilities are growing every day. Millennials prefer comfort to compensation. Young professionals like the flexibility of working from their home or a place of their choosing and work hours of their choice. Moreover, this also allows you to hire talent from anywhere in the world at an affordable cost. The progress in mobile technology and increased bandwidth have minimized limitations of working from your home to near zero and collaboration tools have made it seamless.
Impact of AI
Artificial Intelligence is a reality now and set to progress rapidly in the next decade. It is now being used to develop machines and robots that can take up jobs that require low skills. Machine learning has enabled AI to be smarter and work better by learning behavioral patterns and making deductions and decisions based on data it receives. As machine learning and AI continue to evolve they will promote development and growth of each other and enable artificially intelligent machines to work alongside human beings to solve complex problems. AI is set to have a great impact in the future and revolutionize every industry it is deployed in.
Importance of Cybersecurity
The use of IoT, Big Data, and Cloud Computing all generate and require the use of massive data spread across numerous systems. This wide attack vector makes this data vulnerable. Every device connected to the internet can be manipulated. As companies entrust their data and applications to cloud computing they also expect full security of it. Marketing strategists making use of data generated from the personal devices of users through Internet of Things also need to be careful about this data getting into the wrong hands.
All this makes cyber security invaluable and vital for every business and individual alike. An effective way to combat these issues is to build security into applications and devices right from the start. In organizations, it is important for IT and cyber security teams to reach mutual understanding and develop security systems and strategies that ensure secure digital transformation.
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