Digital transformation is about finding new ways to use data to drive efficiency, business insights and improve revenue.  Digital transformation has virtually become a requirement for modern business, and is estimated to be worth $18 trillion in additional business value, according to IDC.

Organisations typically possess unique pools of data at their disposal. However, business leaders are often up against various challenges, such as the inability to effectively manage, integrate and analyse these heaps of data, resistance to change and a lack of the right smart technology. Over time, this inability to address these challenges will inevitably lead to a decline in business performance.