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DUBLIN–(BUSINESS WIRE)–Apr 15, 2020–

The “US Augmented Reality Market 2019-2025” report has been added to ResearchAndMarkets.com’s offering.

US augmented reality (AR) market is estimated to grow at a CAGR of more than 36.7% during the forecast period 2019-2025. The major factor that contributes towards the growth of the AR market in the US includes the rising awareness among people regarding AR technology. There are many sectors in the US including military, automobile, enterprises, and so on which are actively exploring AR technology. The US military has been implementing AR for quite some time now. The US military is using a head-mounted display device called TAR, which integrates the GPS information typically relayed via handheld devices into night vision goggles for enhanced target vision.

This country also accelerates the utility of AR technology in the automobile sector. For this, the R&D labs of General Motors have been working closely with several universities, including Carnegie Mellon University and the University of Southern California, to build an AR system that could assist motorists in difficult driving situations. In addition to the automobile sector, the country also takes leverage of AR technology in the development of automated refrigerated warehouses to perform streamline inventory management. The increasing adoption of AR technology across the different applications in the country is anticipated to boost the growth AR market in the country.

The market is segmented on the basis of device type, technology, components, and application. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories).

There are many major companies in the US such as Apple Inc., Qualcomm, Google and so on, which are constantly working on AR technology. Moreover, these major companies are making funding for AR startups in the country for the growth of this technology in the country. Magic Leap, Unity Technologies, Lytro, NextVR, MindMaze, Blippar, and Meta and so on are AR-based startups situated in the US that are making a considerable contribution towards the growth of the AR market in the US.

Companies Mentioned

  • Wayray AG
  • Vuzix Corp.
  • Zugara, Inc.
  • Thales Group
  • Seiko Epson Corp.
  • Rokid Corp. Ltd.
  • Qualcomm Technologies Inc.
  • PTC Inc.
  • Niantic Inc.
  • Microsoft Corp.
  • Magic Leap, Inc
  • Intellectsoft LLC
  • Apple, Inc.

The Report Covers

  • Comprehensive research methodology of the US augmented reality market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the US augmented reality market.
  • Insights about market determinants which are stimulating the US augmented reality market.
  • Detailed and extensive market segments with regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Key Topics Covered:

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

2.3. Rules & Regulations

3. Competitive Landscape

3.1. Company Share Analysis

3.2. Key Strategy Analysis

3.3. Key Company Analysis

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. US Augmented Reality Market by Device Type

5.1.1. Head-Mounted

5.1.2. Head-Up

5.1.3. Handheld

5.2. US Augmented Reality Market by Technology

5.2.1. Monitor Based Technology

5.2.2. Near Eye Based Technology

5.3. US Augmented Reality Market by Component

5.3.1. Hardware

5.3.2. Software

5.4. US Augmented Reality Market by Application

5.4.1. Individual

5.4.2. Commercials

5.4.3. Others (Automotive, Defense, Tourism, Healthcare, Apparels & Accessories)

6. Company Profiles

For more information about this report visit https://www.researchandmarkets.com/r/bbm8jl

View source version on businesswire.com:https://www.businesswire.com/news/home/20200415005316/en/

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KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY OTHER TECHNOLOGY

SOURCE: Research and Markets

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PUB: 04/15/2020 06:06 AM/DISC: 04/15/2020 06:06 AM

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