A critical, but often ignored, consideration in assessing the success of a digital transformation strategy is the application of real-time data and analytics to establish metrics and track progress.  This is important given the high rate of failure among modern enterprises, as many find that digital transformation initiatives fail to achieve their goals.

Digital transformation requires organisations to rethink how it puts its technology to use. Organisations now have access to huge amounts of data, which should be at the heart of its decision-making, in addition to new technologies that are geared to improve the user experience.