#OutLoud: The Digital Business Future Is All About Effectiveness & Efficiency 

As the COVID-19 pandemic goes on, personal lives are being transformed – often unpleasantly. We’re all trying to deal with the challenges as they come, and we can only hope that those affected will be able to recover once the crisis finally comes to an end.

 Likewise, the business world has also been upended with a forced digital transformation. Remote working and remote customer service are the new norm. Public cloud-based solutions – easy to deploy and easy to pay for – are top of most organizations’ shopping lists. The majority of business has switched to the digital realm.

All organizations’ priorities now center on effectiveness and efficiency. In simpler terms, this is about doing the right things, and doing things right, to get through this crisis.

What’s been astonishing is how quickly organizations have acted in the face of this transformation. It shows that most were ready for it – they simply needed the catalyst (and the support) to implement it. The digital business future has arrived.

 A post-coronavirus future 

We don’t know how long the coronavirus crisis will continue, but we can probably assume that the short-term outlook will see more of the same forced digital transformation. Longer-term, though, it’s difficult to image things going back to how they were before. Key questions that organizations of all types and sizes are thinking include: 

1. What’s the future of customer service?
2. Will organizations continue enabling work-from-anywhere? 
3. How can we maintain and improve internal collaboration?
4. Will current forced cultural shifts prove to be permanent?
5. Will hang-ups around public cloud solutions be put to bed for good?

 An intensive and deep engagement with our partners and customers will allow us to be effective and efficient in addressing the changes we’re seeing, and which we all need to drive.