The Role Of Artificial Intelligence in Boosting Automation

How artificial intelligence can boost automation.

Introduction — The role of artificial intelligence in boosting automation.

When talking about artificial intelligence, automation is often one of the focus points. A large number of AI technologies focus on improving the process of automation. The goal is to minimize the need for human input while also using AI to improve the effectiveness of automating various systems. Research shows that artificial intelligence is currently one of the fastest-growing markets and by 2025, the market will reach an estimated value of $126 billion. There’s no doubt it will continue to grow in the future as companies are increasingly turning to AI to help automate a variety of their processes.

The role of artificial intelligence in boosting automation

What Is AI-Based Automation?

Automation refers to tasks being done automatically. The ultimate goal of automation is to reduce the need for input from humans — thus freeing up time and allowing people to focus on additional tasks. Automation in a corporate environment can lead to a significant improvement in productivity. Strategies can also be used to implement automation in security modules — ensuring fraud and security threats can be detected automatically and even dealt with accordingly.

AI based automation refers to the use of artificial intelligence when automating tasks. Basic automation generally uses a series of pre-defined inputs. A person sets their alarm for seven in the morning and then configures their phone to turn the coffee machine on when the alarm goes off. This is a basic example of automation.

When artificial intelligence is added, the technology may do much more. Before, to detect fraud you may have needed to provide clear criteria on what defines fraud, so a system can automatically label it as fraud and carry out an action. With artificial intelligence, those automation rules are dynamic and adjusted in real-time based on data that defines what a fraudulent instance is. Like this, there are many scenarios where artificial intelligence can be used in a corporate environment to drive advanced automation.

Efficiency With AI Based Automation

Artificial intelligence is often utilized for efficiency — to make the lives of a consumer more convenient or perhaps to empower employees. Efficient, artificial intelligence, and automation — these are three terms that fit together.

Read more: Automation in small steps

Automation essentially lies at the center of artificial intelligence. The purpose is often to automate tasks that would usually take hours to complete if done manually. This leads to enhanced efficiency.

There are several examples of how AI based automation would result in better efficiency of a business too. A company may use artificial intelligence and automation to review incoming and outgoing invoices, categorize them, and have the system automatically pay due invoices. It may even provide a list of tasks that admin staff needs to complete on their end. By having a list of tasks to complete, the admin staff will be more efficient — they simply go through the list and tick off the tasks that are done.

How Can AI Boost Automation?

Automation and artificial intelligence can be used in different scenarios to help boost the efficiency and productivity of a corporate environment. Many brands are currently using this combination to assist in the development and execution of marketing strategies.

Improvements In Brand Promotion And Management

A brand can utilize data presented to them through advertising campaigns, social media marketing, and other strategies. As data gets collected, the brand can feed the information to AI technologies with built-in automation functions. The AI would then make suggestions for existing marketing campaigns based on analyzed consumer behavior.

AI can also be used to determine the most ideal target audience for a brand. This helps to reduce money wasted on incorrect targeting through marketing campaigns.

Efficient Customer Service

One of the most popular areas of automation and artificial intelligence in real-world situations would be chatbots. These are technologies that can communicate with customers and provide support on questions and issues that the consumer faces.

A business will provide the AI platform with various details about the products and services offered. The technology then continues to learn about the brand and can automatically offer the consumer assistance through a live chat.

Client Management

The issuing of invoices, collection and recording of payments, and the submission of documents to customers can take up time that could be used for other tasks. Automation and AI can be used as a way to ease the effort required to effectively manage a database of clients.

A system can be developed to categorize clients, automatically send out invoices at the appropriate times, and even record payments. A connection to the company’s bank account means the system can automatically detect if the client has made a payment and then allocate the paid amount to the client’s account. The platform would also submit a request and overdue notice to the client when appropriate.

Conclusion: The role of artificial intelligence in boosting automation.

Automation forms an important part of artificial intelligence. When AI is implemented, the expectation is to use the system as a way to automate certain tasks. Recent technological advancements are focusing on using AI as a way to automate tasks related to brand management, customer service, and the prevention of fraud.