Top Ways To Lead Teams With Purpose
Business leaders today must lead more than business alone. These days, if you’re in any corporate leadership position, you’re responsible for your company’s purpose as well as its practices. The journey you must embark on is undeniably more challenging, but once you master purpose, the possibilities for what you can achieve are endless. If you can drive others with the authentic cause that drives you, your employees and your business will grow exponentially.
Explore to execute.
The first step any leader must take to bring purpose to a business is to look inward. Think about what inspires you to do what you do and how you can clearly articulate it. For example, my purpose is to guide others to uncover theirs so that their true potential can be revealed. It took time to put it into words, but being able to do so has made me a better leader. Learn what your purpose is and how to fulfill it. Great leaders educate themselves on all matters potentially useful to their business, and purpose is the most useful tool of all.
Inspire to empower.
Your purpose should not be a secret. Share it with your company and everyone with whom you work. Use it to motivate your employees. Nothing drives people to succeed like passion. Describe how your mission is genuinely meaningful to generate commitment. Inspire those around you to give the work their all.
Permeate to persevere.
Infuse your purpose into every aspect of your business, and align your employees. Inject meaning into your company’s internal messaging, policies and practices. Almost any message I send will have a mention of or reference to our corporate purpose to reveal potential, even if just to team members. When we make decisions, we check if they align with our purpose. We reject choices that are in conflict or outside the scope, and welcome options that support our goals.
Unite to thrive.
As a leader, it is your responsibility to unite your employees. A team must work well with one another to be successful, so bring yours together around your purpose. Every business needs a leader to define shared values and common goals and ensure the staff aligns with them. If your team members all believe in the same cause, they will work together better to serve it.
Communicate to motivate.
Communicate what’s needed from your team and how it connects to your purpose. No business can function without clear communication, and like all aspects of business, this starts from the top. However, to succeed in your role, you must go beyond describing the tasks you assign. You must explain the meaning behind those tasks to drive employees to achieve them well.
Trust to be trusted.
Use purpose to develop shared trust between yourself and your employees. If you truly inspire your staff, you can trust your team to achieve their goals and act with purpose. Develop mutual respect through common beliefs, and rule your company through that respect, not fear. Empower your trusted employees, and they will not let you down.
Cultivate culture to curate success.
Be flexible. Emphasize purpose over process. Focus on achieving purposeful results, not the minutiae of strict procedures. Studies show that people thrive best in a relaxed, meaningful environment. Balance employee individualism and creativity with community and shared values.
Reflect to grow.
Once you clearly articulate your purpose, your self-reflection is not over. Every leader should continually reevaluate their words and actions to grow to be as productive and purposeful as possible so that their employees will follow. Self-awareness is essential to effective leadership.
Exemplify to enlighten.
Embrace your purpose, and be consistent in every way. Leaders must lead by example. To guide others to act purposefully, you have to be consistently purposeful yourself. You must consistently handle situations and treat team members in the same purposeful way. Your own personal actions and words should unfailingly reflect your company’s purpose. When you exemplify purpose, your business will exemplify your purpose and can grow beyond your highest expectations.
Discover Past Posts